My name is Ed O’Callaghan (BIG ED), founder/creative director of Ed O’Callaghan’s Big Idea Group Inc., the agency designed to Make Your Moment, A Movement tm.  The Group is designed for success in the modern age of advertising: Social Media (Facebook/Twitter), Internet, Viral Video, Mobile Media, (e)marketing programs, Apps, yet is schooled in the traditional “MAD MEN” sense of advertising.

In order to truly service our clients properly, we wanted to create a talented full-service small agency swift enough to adjust to the changes technology, yet cost effective enough for companies facing a changing economy.  Large agencies simply can’t keep pace with Silicon Valley, so they acquire small specialized agencies to stay current, creating a large disconnect in brand message from media to media.  Costs can quickly escalate on a project, and that project could be behind the times before its even launched.

While we have worked with everyone from local brands in NYC to global/international brands, we have also worked effectively with smaller, growing companies and wonderful not-for-profit groups.  Our size, talent, and technology allows us to provide a very unique service to our clients: Big shop ability, small shop love.  We believe this is a true recipe for success and how we can Make Your Moment, A Movement tm.

Enjoy the site!  We like to let our work do most of our selling.

Best,

Ed O’Callaghan